Swiss (LX, Zurich) may cut its European network from the current forty destinations, to thirty as part of a market turnaround plan, dubbed "Geneva Reloaded". The two-year plan, which runs until 2018, is aimed at improving the profitability of the carrier's Geneva hub operations. It will not affect Swiss's long haul services to New York JFK.

According to a meeting transcript seen by the Sonntagszeitung, the carrier has been warned by parent, Lufthansa Group, that unless the plan pays off and Swiss' regional European operations are able to generate a profit, then the airport could be turned over to the Group's budget operation, Eurowings (EW, Düsseldorf).

As such, Eurowings has now been tasked with devising its own business plan for a possible Geneva market entry. Lufthansa Group insiders have said the company expects to make a decision on the future of its Geneva operations in the middle of next year.

The ch-aviation route database shows that aside from domestic services to Lugano and Zurich, Swiss's Geneva operations entail flights to various destinations in Algeria, Czechia, France, Germany, Greece, Ireland, Italy, Kosovo, Macedonia, Morocco, Norway, Portugal, Russia, Spain, Sweden and the United Kingdom.