Newly rebranded as Discover Airlines, Lufthansa Group leisure subsidiary EW Discover (Frankfurt International) will grow its fleet to 28 aircraft, adding five A320-200s and one A330 over the coming years while expanding its base at Munich from where it will resume long-haul flights in early 2025.
From summer 2024, five short-haul aircraft will be based in Munich and serve 60 weekly flights to 23 leisure destinations, while 23 jets - ten A320s and thirteen A330s - will be based in Frankfurt International to serve 33 short- and medium-haul as well as 17 long-haul destinations, the company said in a statement.
The current fleet comprises 22 aircraft, including ten A320-200s, three A330-200s, and nine A330-300s, according to ch-aviation fleets data.
The rebrand includes a fresh look for the airline, with the first aircraft in the new livery, D-AIUR (msn 6985), having touched down in Frankfurt on September 5. The rollout of the new brand identity extends to the website, social media, and physical signage at airports, followed by new crew uniform accessories and cabin furnishings.
"We have built up our airline in a record time of two years, hired around 2,000 employees, phased in 22 aircraft, and today are flying to over 60 destinations around the world," commented Chief Executive Officer Bernd Bauer. "The fact that we are already profitable after two years is thanks to the enormous commitment of the team. This same enthusiasm is now driving us forward. The start-up phase is behind us, and we are working on sharpening our profile as well as a clear positioning in the segment of higher-value leisure travel. This is also expressed by the brand identity, which at the same time underlines our affiliation with the Lufthansa Group."
Since its launch in 2021, Discover Airlines has flown four million passengers. It is fully integrated into the Lufthansa Group network and codeshare partnerships with Air Canada and United Airlines.
