United Arab Emirates real estate company Damac Group says it will launch a "luxury airline" called Damac Air that will fly to high-profile leisure destinations such as Denpasar, Mahé in the Seychelles, and Papeete in Tahiti.

While light on detail, press releases accompanying the announcement indicate Damac is interested in operating upmarket holiday packages that include flights, accommodation, and local sightseeing, akin to companies such as Abercrombie & Kent and Crystal AirCruises (CYT, Los Angeles International).

No details were given on prospective launch dates or aircraft types, or whether the aircraft would be chartered or operated by the company. AI-generated imagery in short promotional clips show a B787-8 in Damac Air livery.

Dubai-based DAMAC Properties, headed by founder and CEO Hussain Sajwani, has developed residential, commercial, and leisure properties, including skyscrapers, in the Gulf, the Middle East, the United States, and the United Kingdom.