LAN Airlines (Santiago de Chile) and TAM Linhas Aéreas (São Paulo Congonhas) will begin the transition into a singular brand before the end of the year LAN's CEO, Ignacio Cueto, has said. Speaking to Colombia's El Tiempo newspaper, Cueto said LATAM Group management is working hard to find a suitable name that will unify the LATAM brand but which "will not necessarily be that of TAM, LAN, or even LATAM."
The CEO went on to add that the creation of a single brand would also better facilitate promotion of the group companies. It will also allow passengers to better identify the group's network of destinations, particularly in places where they are less well known, he said.
LAN and TAM merged in 2012 to create the world's second largest airline by market value.
LATAM Airlines Group includes LAN Airlines and affiliates LAN Perú (Lima International), LAN Argentina (Buenos Aires Jorge Newbery), LAN Colombia (Bogotá), LAN Ecuador (Quito International), LAN Cargo (Santiago de Chile), Linea Aérea Carguera de Colombia (Bogotá), Mas Air (1991) (México City International) and ABSA Cargo (São Paulo Viracopos) alongside TAM and its subsidiaries Pantanal Linhas Aéreas (São Paulo Congonhas), TAM Airlines (Asuncion) and TAM - Táxi Aéreo Marília (São Paulo Congonhas).
