bmi regional (Aberdeen Dyce) could drop its "Regional" suffix after its new owner secured full ownership of the bmi brand, including various web domains, earlier this month. Since the sale of bmi british midland (Nottingham East Midlands) to the International Airlines Group (IAG) and its subsequent merger with British Airways (BA, London Heathrow) last year, bmi regional has been busy establishing itself as an independent airline which has involved securing full GDS participation and setting up a new corporate headquarters at Nottingham East Midlands. The airline is also launching new branding and marketing campaigns with greater focus on leisure traffic, though its traditional business niche will still play a strong role as seen by the launch of its most recent route from Bristol International to Frankfurt International. As part of plans to attract new clients the airline plans to launch its own new frequent flyer program, as it no longer holds the rights to predecessor bmi british midland's Diamond Club frequent flyer brand.