Bliss Jet (White Plains) will commence regular transatlantic flights between White Plains in New York and London Biggin Hill in September. The service, operated for the virtual carrier by Jet Access Aviation (JXA, West Palm Beach International), will depart the United States on Sunday night with the return service scheduled for Friday afternoon.

Bliss Jet claims its product is cutting edge in that it is the first ever individually-ticketed private jet service.

"We are offering all the advantages of a private jet experience on optimally-scheduled flights that bypass the inefficiencies of business class travel," Bliss Jet President and CEO, David Rimmer, said. "Not since the days of the Concorde has a door-to-door journey between New York and London been this fast or refined."

Seats on the 14-seater executive jets will cost USD11,995 one way with the number of sales limited to below the aircraft's capacity to allow for extra passenger comfort.